05.27.18 // Heritage Paper
Creative packaging involves innovative designs and solutions that not only help products stand out above the rest, increasing the product’s growth and success, but also provides more sustainable and cost-effective solutions through the lifespan of the package – from the warehouse and assembly line to store shelves and customers’ hands. Creative solutions for packaging can have a positive effect on a product’s and business’s marketing campaign, and can also cut shipping and storage costs with creative and sustainable designs. Read on to find more information on effective marketing through creative packages, as well as creative sustainable packages that work toward a greener future.
A product’s marketing strategy can rely heavily on the product’s packaging, as the package sends a message that conveys style, purpose and values. At the point of sale, a packaging design must catch the customer’s eye in a matter of seconds, giving the customer reason to pick up the package and make the purchase. Creative packaging techniques help products stand out in a crowd of similar items, through bold colors, attractive shapes and elements of convenience. Simplicity, ease of transport and storage are also important considerations.For example, creative wine shipping boxes can feature customized logos and bold colors across the exterior, as well as convenient handles and innovative cushioning techniques to keep the bottles safe during transport. Retail display boxes can be packaged and assembled into creative kits that are customized to reflect seasons, holidays or special promotions. Creative packaging also involves closures that keep products safe during transport and provide tamper evidence, while allowing customers to access the product easily after purchase.
Sustainable packaging requires solutions that help save energy and reduce waste by finding creative ways to produce, package, ship and store items using renewable resources. Through creative sustainable packaging, businesses can contribute to a healthier and safer future. For example, reducing or replacing nonrecyclable materials with more eco-friendly packaging materials can reduce harmful waste. Creative designs that allow for smaller packaging, lighter weights and easier storage can reduce shipping costs, reducing the energy and fuel needed to ship larger numbers of packages. Customized packages that implement creative cushioning and protective measures can help eliminate the need for plastic bubble wrap or Styrofoam materials, which are often used to keep items safe from damage during transport and storage. Sustainable blister packs that are made from recycled paperboard and just a small amount of plastic allow for more graphic space, providing the opportunity for additional creative marketing solutions. Contact us today to learn more about how creative packaging can help you reach your goals.
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