Hakubaku, market leader in grain category in Japan, entered the US markets with Ramen and Barley in 2017. Initially selling through specialty retail stores in a highly competitive market, the Hakubaku company needed to direct consumers to their products. A brightly colored display and appealing header graphics complement the informative and compelling design of their primary packaging. Switching out header designs make this a versatile display for their Mochi Barley line and other noodle products.
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