What Is PUMA’s Clever Little Bag?

06.27.16 // Heritage Paper

When it comes to reducing packaging waste and carbon emissions, plastic isn’t the only material that companies are looking to cut. The shoe and apparel company PUMA recently introduced its “Clever Little Bag” – the company’s newest initiative to reducing harmful waste associated with paper production, transportation and disposal.

The Clever Little Bag replaces traditional shoeboxes with a reusable bag slipped over a recyclable cardboard box.

The Materials

By replacing the large cardboard lids commonly used for shoeboxes, the Clever Little Bag uses less packaging and reduces water, energy and fuel consumption required by more than 60 percent a year. The package’s paper material is reduced by 65 percent. With a light design, the Clever Little Bag uses less energy to transport. The sleeve that replaces the cardboard material is a nonwoven bag that uses less work and waste throughout its production. It also becomes a reusable bag after purchase, ideal for shopping and storage.

The Benefits

Although materials such as paper cardboard may be easy to recycle, the production of these materials are still harmful to the environment – with large amounts of carbon emissions and energy required to process and transport. The Clever Little Bag reduces paper material and weight for a lighter, eco-friendly and reusable package that not only reduces energy use, but also reduces paper waste. In addition, the bag’s creative design includes a convenient handle, eliminating the need for a plastic bag to carry the box.

The Future

In addition to the Clever Little Bag, PUMA’s sustainable packaging efforts include the Clever Little Shopper, which is a 100 percent biodegradable carrier bag, as well as biodegradable apparel bags.

Heritage Pioneer also offers sustainable packaging solutions for a greener future, including 100 percent molded fiber shippers and recyclable loose fill packaging. Contact us today to learn more.

For more information on PUMA’s Clever Little Bag, visit the PUMA website.

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